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Shell Helix Ultra, the premium motor oil trusted by drivers worldwide, is unlocking even more power for modern engines¹. As one of the first oils to meet the advanced 2025 API SQ Standard, Shell Helix Ultra is designed to deliver the ultimate performance and protection which today’s high-performance engines need to stay powerful, and responsive, for longer³.

Shell Helix Ultra’s newest products are designed to deliver 100% engine power retention after driving with full power for longer¹. They also better protect against common engine challenges caused by Low-Speed Pre-Ignition (LSPI) and the increased pressure and temperatures⁴, especially in high-performance engines with Turbocharged Gasoline Direct Injection (TGDI) technology. With Shell Helix Ultra, drivers can enjoy a more powerful drive, even under the extreme demanding conditions⁵.

Thanks to Shell’s exclusive PurePlus Technology, which creates a 99.5% pure base oil from natural gas⁶, Shell Helix Ultra unleashes more power from the engine for longer¹, with up to a 1.8% increase in engine power¹, up to 3.4% improved responsiveness¹, and up to 4% better fuel efficiency⁷. Shell celebrated this milestone by hosting 100 of its global business partners from the Shell Helix Champions Club at the Abu Dhabi Formula 1 Grand Prix. The event gave our collaborators a firsthand look at Shell’s commitment to driving-innovation in motor oil.

Jason Wong, Global Executive Vice President of Shell Lubricants, shared, “Shell Helix Ultra is the #1 brand in the passenger car lubricants market globally⁸. Now, we’re raising the bar further with our new products ready to meet the 2025 API SQ Standard. This milestone demonstrates our commitment to innovation and technology leadership, helping drivers unleash more power from their engines¹ and achieve better fuel efficiency⁷.”

Starting March 31, 2025, drivers around the world will be able to experience the ultimate power of the new Shell Helix Ultra, designed to meet or exceed the industry’s latest standards⁹ as the products open for global sales.

Since the 1950s, Shell is the premium partner with Ferrari to drive innovation and excellence, Shell Helix Ultra is Ferrari’s oil of choice, on and off the track. Every Ferrari engine produced in Maranello, Italy, is filled with Shell Helix Ultra with PurePlus Technology. This collaboration between Shell scientists and Ferrari’s elite racing team engineers continues to push the boundaries, ensuring drivers receive the ultimate performance in engine protection and power.

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Notes to Editors

What is API SQ?

The API SQ Standard is designed to meet the demanding needs of modern engines, and particularly those with Turbocharged Gasoline Direct Injection (TGDI) technology. Compared with current API SP standards, API SQ will help to ensure that oils sustainably control Low Speed Pre-Ignition (LSPI), provide extra wear protection, improve high temperature resistance and low temperature fluidity, and including additional tests for the aged oils, which help to ensures that engines are better protected in the longer term. Shell can confirm that Shell Helix Ultra already meets the engine tests requirement against the API SQ standard across different viscosity grades⁹.

References

_{^1. According to the series powertrain tests results run by an independent 3^rd party in 2024 using Shell Helix Ultra ECT 0W-30.}

_{^2. Based on the powertrain test results run by an independent 3^rd party in 2024 using Shell Helix Ultra ECT 0W-30, and the API Seq. IVB engine test results compared with API SQ requirement.}

_{^3. Based on the powertrain test results run by an independent 3^rd party in 2024 using Shell Helix Ultra ECT 0W-30, and the API Seq. IIIH engine test results compared with API SQ requirement.}

_{^4. Based on the API Seq. IX engine test results compared with API SQ requirement.}

_{^5. Based on 200,000km field trials results run by an independent third party from 2020 to 2023 using Shell Helix Ultra 0W products.}

_{^6. Based on paraffinic hydrocarbon content and significantly higher level of iso-paraffins compared to typical Group II and III base oils.}

_{^7. Based on API Sequence VIE engine test results compared with the industry reference oil using Shell Helix Ultra ECT C6 0W-20.}

_{^8. According to the Brand Volume Share 2021-2024 in GfK Retail Audit Database in Shell Insights Hub. Countries included: China, Indonesia, Thailand, Egypt.}

_{^9. Based on the API SQ engine tests results compared with API SQ requirement using Shell Helix Ultra products.}