Shell retains leadership of global lubricants market for 13th consecutive year
Shell remains the leading global supplier of finished lubricants for 13 consecutive years, according to Kline & Company’s . Using 2018 as the base year, the report covers all leading lubricant consuming country markets, market segments, product types, and formulations.
“Shell’s growth strategy for lubricants is working. Our balanced portfolio of market leading products and growing digital services are enabling us to build business across all market segments and demonstrate the resiliency of our business in an increasingly dynamic global lubricants market,” said Huibert Vigeveno, Executive Vice President, Shell Global Commercial. “The Kline report shows that we are widening our lead over our main competitors and I am particularly pleased with the growing demand for our premium lubricants and our growth in the industrials segment. We have been focusing on what our customers need and adapting our offer accordingly, which is resulting in material earnings growth and contributing resilient free cash flow to the Shell Group.”
According to the report, Shell grew its leading global market share in 2018 relative to the year prior, while other IOC competitors saw declines. Shell’s total volumes sold were approximately 4,500 kilotonnes of finished lubricants, equivalent to approximately 5 billion litres. These sales were split almost evenly between three segments: consumer automotive (30%), industrial (36%) and commercial automotive (34%).
Shell has a history of innovation in lubricants and was the first to market cleaner, purer lubricants made from natural gas. As the customer needs evolve, Shell is continuing to innovate and has launched Shell E-Fluids that are specifically designed for the growing electric vehicle market. Earlier this year, Shell also announced MachineMax which is a new digital service for industrial customers that helps optimise the operation of machinery.
To find out more about Shell’s capabilities and leadership in lubricants, please see the infographic (PDF).
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- Shell’s Pure Plus Technology and suite of premium low-viscosity synthetic lubricants offer consumers improved engine performance with up to 4% fuel savings and reduced CO2 footprint accordingly.
- Shell has developed a line of fluids engineered specifically for the high-tech powertrains of hybrids and electric vehicles (EVs). These have been designed both from Shell’s own laboratories, as well as by working in close technical partnership with OEMs and component manufacturers for more than 20 years. Shell E-Fluids portfolio includes: E-Transmission Fluids, E-Thermal Fluids, E-Greases and Shell Helix Hybrid.
- Seven of the world’s 10 largest car manufacturers choose Shell as their main lubricants supplier. Shell has built successful commercial relationships with key global original equipment manufacturers (OEMs) including BMW, Volkswagen, FAW Group, John Deere, Daimler, Mahindra, Renault-Nissan, Wartsila, Geely, Hyundai, Komatsu, Fiat Chrysler Automobiles (FCA) Group, Siemens, Atlas Copco and others.
- Shell has one of the largest lubricants supply chains in the world that manufactures and buys several base oil grades and blends them with additives at Shell-owned or joint venture blending plants to create a range of branded products with unique specifications.
- Shell has over 200 scientists and engineers working in specialised technical centres for lubricants in the US, China, Germany and India, dedicated to research and development into lubricants and oils.
- Shell has had longstanding motorsport technical partnerships with Ferrari (F1), Team Penske (NASCAR and IndyCar), Ducati (MotoGP), BMW Motorsport (DTM, endurance racing) and Hyundai Motorsport (World Rally Championship). Shell Helix Ultra with PurePlus Technology is the only motor oil that Ferrari F1, BMW Motorsport DTM and Hyundai i20 WRC cars use. Team Penske uses only ‘off-the-shelf’ Pennzoil Ultra Platinum full synthetic 0W-40 motor oil in all of its Indy cars and cutting edge PurePlus Technology under the hood of its NASCAR cars.
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, construction, mining, power, agriculture and general manufacturing. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Advance, Shell Rotella, Shell Rimula, Shell Argina, Shell Gadinia, Shell Corena, Shell Diala, Shell Morlina, Shell Mysela, Shell Naturelle, Shell Omala, Shell Spirax, Shell Tellus, Shell Tonna, and Shell Turbo. We are active across the full lubricant supply chain. We manufacture base oils in four plants; blend base oils with additives to make lubricants in over 31 plants; distribute, market and sell lubricants in over 100 countries. We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool available in over 100 countries in 26 languages, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure. Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in USA, China, Germany, and India. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with more that 150 patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.
Cautionary Note
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate legal entities. In this presentation “Shell”, “Shell Group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Royal Dutch Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this presentation refer to entities over which Royal Dutch Shell plc either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to as “joint ventures” and “joint operations”, respectively. Entities over which Shell has significant influence but neither control nor joint control are referred to as “associates”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.
This presentation contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”, “ambition”, ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’, ‘‘risks’’, “schedule”, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this presentation, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this presentation are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell’s Form 20-F for the year ended December 31, 2018 (available at www.shell.com/investor and ). These risk factors also expressly qualify all forward-looking statements contained in this presentation and should be considered by the reader. Each forward-looking statement speaks only as of the date of this presentation, November 7, 2019. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this presentation.
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