
Optimise personal care product manufacturing with bio-based feedstocks
Consumer goods manufacturers and cosmetic companies face growing consumer demand for sustainable, top-quality products that perform as promised.

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Discover more about using bio-based feedstock as palm oil alternatives.
Discover the benefits of bio-based solutions
As consumer awareness has evolved, so has the need for solutions that can be implemented quickly without forcing formulation changes. Shell Chemicals works with our customers to implement flexible, bio-based chemical solutions that can help businesses sustainably manufacture personal care products without compromising quality or performance.
No matter where you are in your sustainability journey, there may be additional opportunities to continue expanding sustainability initiatives that come with further benefits. Shell Chemicals鈥 bio-based solutions can be customised to unlock key benefits:
- Product performance. Retain overall product efficacy and desired results.
- Streamlined operations. Use existing infrastructure, manufacturing equipment/facilities and supply chains.
- Customisation. Scalable and customisable solutions based on your business goals.
- Growth. Flexible feedstock supply to support multiple product uses with the same feedstock, creating efficiency.
- Readily biodegradable. Shell NEODOL庐 has several grades that are readily biodegradable and well suited to the personal care industry.
- Several Shell NEODOL products used in the personal care industry are on the EPA Safer Choice Ingredient List. Safer Choice is a voluntary EPA program that certifies cleaning and other products made with ingredients that are safer for people, pets and the planet without sacrificing performance. Products on the EPA Safer Choice ingredient list must meet strict criteria on biodegradation, degradation and level of aquatic toxicity of the ingredients.
- In Europe, several Shell NEODOL product grades are listed in the Detergents Ingredients Database (DID) which can support product applications for environmental standards/ schemes such as Ecolabel.
Industry research indicates consumer interest in shifting spend toward more sustainable versions of their regular personal care products, and that a significant percentage have already switched brands due to sustainability, environmental or ethical concerns (L.E.K. Consulting, March 2023). The same study shows that companies addressing these expectations are seeing the value in the growing personal care market.
Bio-based solutions can help meet this goal while retaining essential product qualities, including characteristics such as fragrance, emolliency, cleansing power, formation rate, stability, and product results that are in line with formula claims.
Customised bio-based solutions
Our chemical resources can help optimise your personal care sustainable product strategy.
By incorporating more bio-based feedstocks into your personal care products, you can help meet consumer demand for sustainability. Mass-balanced bio-based products retain the same physical and performance characteristics as those produced from conventional feedstocks, and the process is certified by an independent third party providing transparency and assurance.
Bolster your personal care product lines鈥 sustainability strategy
Recent research reflects that 78% of consumers say a sustainable lifestyle is important to them and 30% are more likely to purchase products with sustainable credentials (NielsenIQ, October 2022). The risks of not meeting these expectations can include reduced brand equity and a weakened relationship with customers. Using tailored chemical solutions, you can address consumers鈥 growing desire for sustainability and accelerate your transition to more sustainable personal care products based on your desired pace and business needs.
Shell Chemicals creates customised solutions that help our customers achieve their business and sustainability goals. Visit our sustainability page to learn how we are helping our customers shape the everyday.
Sources
L.E.K. Consulting. (2023, March 1). Sustainability: From Commitment to Action. https://www.lek.com/insights/sus/global/ar/sustainability-commitment-action#:~:text=In%20L.E.K.,of%20environmental%20or%20ethical%20concerns
NielsenIQ. (2022, October). Sustainability: the new consumer spending outlook. https://nielseniq.com/wp-content/uploads/sites/4/2022/10/2022-10_ESG_eBook_NIQ_FNL.pdf

Help meet your sustainability goals
No matter where you are in your sustainability journey, Shell Chemicals can help and allow you to set the pace. We work with our customers to customise a solution that will meet your needs鈥揵e it one or a combination of bio-based, circular and lower-carbon solutions.