
Solutions for personal care
Personal care manufacturers are seeking ways to produce products that balance consumer demand for top-tier performance and the need to lower products鈥 environmental impact. Shell Chemicals works with customers to implement flexible chemical solutions that can help businesses manufacture personal care products more sustainably without compromising quality or performance.
Performance customers value. Sustainability the world needs.
Shell Chemicals manufactures and supplies a wide range of premium chemical formulations that can be utilised in many personal care products.
Implementing sustainability is not as hard as one may imagine. There are several scalable, flexible pathways in our portfolio. We meet customers no matter where you are on your journey, and can help develop custom sustainability strategies that fit your business, desired pace, and sustainability goals. Together, we can shape the everyday, better than yesterday.
Customised sustainability solutions
Shell Insights, working with Foresight Factory, conducted proprietary global research in February 2023 that surveyed 1,800 participants across Great Britain, USA, China, France, Brazil and Germany to understand concerns and consumer attitudes regarding different personal care product ingredients. The results indicated performance quality is a primary consideration for consumers when purchasing personal care products.
Shell NEODOL庐 and Shell NEODENE庐 have a highly linear chemical chain, with slight branching, which provides superior emulsification with the cleansing and foaming properties consumers demand. These products also have the added benefit of being readily biodegradable.
The light branching composition in Shell NEODOL improves performance, handling properties, and compatibility with other ingredients in formulations. In fact, this unique alcohol structure also makes it highly biodegradable.
Looking to simplify your supply chain to produce creams, hair mousse and facial cleansers? Shell NEODOL provides excellent emulsification and cleansing due to their 80% linear 20% branched composition. Shell NEODOL products are a flexible ingredient because they are colorless and range from liquids to low melting point solids ideal for use in a range of personal care formulations.
Several Shell NEODOL products used in the personal care space are on the EPA Safer Choice Ingredient List. Safer Choice is a voluntary EPA program that certifies cleaning and other products made with ingredients that are safer for people, pets and the planet without sacrificing performance. Products on the EPA Safer Choice ingredient list must meet strict criteria on the biodegradation, degradation products and level of aquatic toxicity.

Bio-based solutions
By incorporating more bio-based feedstocks into your personal care products, you can help address consumer demand for sustainability without compromising performance.
Our ability to provide sustainable feedstock choices, based on a mass balance accounting approach, is certified by an independent third party providing transparency, assurance and credibility to sustainability claims. This is critical for personal care product manufacturers because more than 25% of global consumers report they would be less concerned about credibility if their top ingredients of concern were certified (Foresight Factory Study, 2023).

Sustainable products without compromise
In today鈥檚 consumer-conscious world, the challenge lies in formulating products that not only meet rigorous performance expectations, but also align with increased calls for sustainability.
To help formulators achieve their goals, Shell Chemicals now offers a portfolio of bio-based grades of Shell NEODOL alcohols, ethoxylates, and Shell NEODENE linear alpha olefins.
Develop personal care solutions together with Shell Chemicals
Shell Chemicals is dedicated to supplying customers with an array of sustainable chemical options for personal care. No matter where you are in your sustainability journey, Shell Chemicals can help you shape the everyday, better than yesterday. Discover how we can work together to turn your sustainability goals into action.
Meet consumer demand
Produce products with certified sustainable resources and give customers the high-performing solutions they鈥檙e demanding.
Certifiable processes
Sustainable products and processes are certified by independent, third-party organisations, bringing assurance and credibility to sustainability claims.