
Driving decarbonisation:
from ‘what’ to ‘how’
Business leaders explain why and how they choose to decarbonise
Pioneering leaders across transport and industry have made the commitment to decarbonisation. Moreover, they see the opportunity in decarbonisation. Their ambitions are forged out of a strategic vision and personal commitment to deliver value to their customers, shareholders and society. In these short films, chief executives and board members of some of the world’s largest companies explain the actions they are taking to reduce carbon emissions and why they choose to work with Shell as their decarbonisation journeys move from “what” to do, to “how” to do it: Shell’s strategy supports a balanced transition that delivers the benefits of energy today while helping to build the clean energy system of the future and achieve more value with less emissions.
Emirates
Reducing emissions in aviation with Emirates
Emirates, one of the world’s leading airlines, is a key contributor to Dubai’s commercial success and a tourism destination. Emirates recognises that prosperity and sustainability travel together and so is committed to advancing the use of Sustainable Aviation Fuel (SAF). Learn how Shell is helping Emirates reduce emissions at key hubs.
CMA CGM
Decarbonising Shipping
CMA CGM Group, a global maritime leader, is committed to the energy transition. Hear their chief executive talk about their vision and why they work with Shell to explore and promote a range of lower carbon fuels to power their fleet of ships.
BYD
Decarbonising Automotive
BYD is the world’s largest electric vehicle (EV) manufacturer. This Chinese company stopped producing internal combustion cars in 2022. They have big ambitions to grow in China – the largest EV market – and in Europe and the Americas. Hear how their big plans need big partners to unlock value.
Tokyo Gas
Decarbonising Power and Industry
Tokyo Gas is Japan’s largest supplier of natural gas to power, industrial and residential customers. With Shell, they developed carbon offset LNG1, a critical fuel in the energy transition. Today, the two companies are developing the use of liquid synthetic gas, or e-methane, for hard-to-electrify industries.
Penske Corporation
Decarbonising Logistics
Penske Corporation, a leading American logistics company sees the opportunity of working with their customers and Shell to solve the challenges of infrastructure, cost and demand. Today, Shell supplies renewable diesel to their fleet of trucks and the electrification of commercial vans.
Yara International
Decarbonising Food
Yara International, Europe’s largest fertiliser company, relies on natural gas to create ammonia to enable farmers to grow the food that sustains millions of people. They are making progress on reducing their emissions. Today they work with Shell on capturing and storing hard to avoid emissions2 and even creating fertilisers using biogas in Brazil3.
1Carbon credits are purchased and retired to compensate the calculated lifecycle CO₂ emissions of LNG. CO₂ compensation may not be exact and is not a substitute for avoiding or reducing emissions.
2Northern Lights JV DA is a registered, incorporated General Partnership with Shared Liability (DA) owned equally by Equinor, Shell and TotalEnergies.
3Shell and Cosan each hold 44% controlling stakes in Raizen while other shareholders hold 12%.

Energy Transition Strategy 2024
On the path to becoming a net-zero emissions energy business.