
Making the Future
Robotics: Tomorrow’s Technology, Today’s Solution?
Robotics may be an exciting topic of conversation for those of us on the outside, but ultimately, the priority for manufacturing operators is whether – and to what extent – it can help to improve their key business drivers, whether that is productivity, sustainability or cost control.
And while some of the benefits are clear, there is still widespread wariness throughout the industry, as shown by the fact that, among manufacturing decision-makers:
- 75% are reluctant to invest in new technologies while current equipment is operational1
- 65% think the costs associated with Industry 4.0 investment outweigh the benefits2
- 56% feel there is a lack of trusted third-party experts to provide support3
These are all undoubtedly valid concerns given the relatively early stages that some of these technologies are currently at, robotics included. It is therefore the responsibility of companies like Shell to push the field forward through increased awareness, development and accessibility.

Achieving sustainable production
Because sustainability is now top of mind for almost every manufacturer, one particular area of focus for Shell when it comes to industrial robots, is advancing their growing sustainability credentials. After all, many subsectors of general manufacturing are perceived as some of the most carbon-intensive and energy-consuming industries across society.
But how can robotics help to reduce your business’ environmental impact? Apart from the obvious efficiency gains, it is what’s inside your industrial robots that can really help to make a meaningful difference on energy consumption and emissions output.
After all, lubricants play a vital role in keeping the world moving and machinery operating efficiently. And as industrial production increases, there is a growing need to balance this with the environmental impact of the lubricants in service.
- Avoiding emissions – By optimising the efficiency of our production process and product design, and by aiming to embed circular economy thinking at the heart of our lubricants business
- Reducing emissions – By improving the energy efficiency of our facilities and increasing the use of renewable energy to help reduce the CO2e emissions of our supply chain
- Offsetting emissions – Until avoid and reduce measures can be deployed at scale, offsetting remaining emissions of our premium products through Shell’s nature-based solutions
For robotics specifically, Shell products offer extended oil life and additional protection to equipment. In doing so, they help manufacturers reduce the frequency of oil or component exchange, therefore reducing CO2 emissions throughout the lifecycle of equipment.
When it comes to sustainability, the practice of collaboration spans across the entire manufacturing ecosystem. Shell’s industry expertise and experience of working with manufacturers globally means we can provide support and solutions that address business’ top environmental challenges, from supplying carbon neutral products and renewable energy to improving equipment performance and energy efficiency.
Robotics Video | Shell Lubricants Solutions | Perspectives Hub
The Robotics Centre of Excellence
But a more sustainable future involving robotics is only possible if operators are aware and informed of the choices available to them. So, to help accelerate this transition to a more data-rich, automated and sustainable future, Shell has established a Robotics Centre of Excellence, offering in-house expertise to all businesses.
The centre’s initial role is to help businesses decide whether a robotics solution is the right fit for them, by leveraging the expertise of Shell’s robotics teams – in collaboration with vendors – to develop and introduce robotic solutions that solve specific business needs, such as:
- How to effectively reduce operational costs
- Where to find the right industry and sector-specific collaborations
- How best to engage with the market and wider robotic community
Digitalisation and robotics are changing how the industry works, so the Robotics Centre of Excellence is a way of helping businesses to embrace these changes in a pragmatic and risk-managed way. And this goes for both Shell customers and our own internal teams – just take a look below at how robotics has revolutionised the work of the Shell Catalysts & Technologies team.
1 This survey, commissioned by Shell Lubricants and conducted by research firm Edelman Intelligence, is based on 353 interviews with Manufacturing sector staff who purchase, influence the purchase or use lubricants / greases as part of their job across 7 countries (USA, China, India, Germany, Russia, Indonesia and the 鶹ý) from March to May 2018. For more information, please visit
2 This survey, commissioned by Shell Lubricants and conducted by research firm Edelman Intelligence, is based on 353 interviews with Manufacturing sector staff who purchase, influence the purchase or use lubricants / greases as part of their job across 7 countries (USA, China, India, Germany, Russia, Indonesia and the 鶹ý) from March to May 2018. For more information, please visit
3 This survey, commissioned by Shell Lubricants and conducted by research firm Edelman Intelligence, is based on 353 interviews with Manufacturing sector staff who purchase, influence the purchase or use lubricants / greases as part of their job across 7 countries (USA, China, India, Germany, Russia, Indonesia and the 鶹ý) from March to May 2018. For more information, please visit

How breakthroughs in robotics are levelling up the productivity and safety of industrial workforces
We interview robotics expert Berry Mulder to explore the future of robotics in industrial businesses – and how robots will soon become our digital colleagues.